The days of checking the TV guide each afternoon so as to work out who is going to have first call of watching their favourite show and what was on after the 6pm Simpsons or the 6:30pm news are over. No more will families argue about whether or not they can stay up late to watch the newest movie released to TV, or whether they will have to watch it on repeat on the following Sunday because Dad doesn’t want to miss the cricket.
Mainstream, free to air TV has in some people’s eyes been “replaced” by the power of online streaming. Need to watch the latest and greatest TV series but Australian television won’t air it? House of Cards anyone?
Can’t finish Buffy as you’re struggling to pay for all of the seasons because Sanity charges you an arm and a leg a copy? No really, it’s $84 – you can shove that price through Druella’s heart quick smart.
The alternative to this problem is streaming sites and companies such as Netflix, Stan and Hulu. These have become so popular that The Nielson Total Audience Report of 2014 (US) reported that subscription based video on demand services such as those mentioned before have been ahead of traditional methods of watching television and movies (as you can see in the graph below). Netflix is even giving the Nielson Ratings a “run for its money” because it has the ability as a company to store and analyse more user data than the Nielson could ever.
This is a pattern that is seen throughout Australian audiences as well, and from personal experience I can’t even remember the last time my TV was on a free to air channel. On further inspection – my TV isn’t even plugged in to the aerial. Online streaming whether it be to laptops or television has been reported to be a force in relation to free to air, with some reports stating that some households now, like my own, there is a pattern of houses now only being connected to broadband, and therefore it can be assumed they are only streaming their media entertainment rather than waiting for “normal” tv to air anything.
According to a Roy Morgan survey in Australia, last year in December it was recorded that Netflix was being watched by 2.73 million people or 13.9% of Australians over 14 years of age. This is an indication in itself of how young people are changing the media consumption patterns in this country. There has been controversy with Netflix though with it’s content available through its different regions. Even though Australian Netflix has content through that service that out shines commercial free to air television, it still does not have the same content shown and available in the us region site. This has caused such events as a “blocking war” between consumers and Netflix blocking content only available to its us customers.
Regardless, it is obvious how much Netflix has changed the media landscape and how the consumption of entertainment in Australia and the world.
Roy Morgan Surveys. 2016. Netflix finishes 2015 reaching 2,728,000 Australians. [ONLINE] Available at: http://www.roymorgan.com/findings/6633-netflix-growth-slows-by-end-of-year-december-2015-201601182300. [Accessed 3 April 2016]
Chris Griffith. 2016. Netflix meets its match in blocking wars. [ONLINE] Available at:http://www.theaustralian.com.au/business/technology/netflix-meets-its-match-in-blocking-wars/news-story/5b61b7de87f5a28f133eee697c88c729. [Accessed 31 March 2016
Nielson. 2015. The Total Audience Report:Q4 2015. [ONLINE] Available at:http://www.nielsen.com/us/en/insights/reports/2015/the-total-audience-report-q4-2014.html. [Accessed 3 April 2016]
Dina Zipin. 2015. Rise of Netflix Making Nielsen Ratings Obsolete (NFLX, NLSN). [ONLINE] Available at: http://www.investopedia.com/articles/investing/082515/rise-netflix-making-nielsen-ratings-obsolete.asp. [Accessed 2 April 2016]
Investopedia. 2015. How Netflix is Changing the TV Industry . [ONLINE] Available at:http://www.investopedia.com/articles/investing/060815/how-netflix-changing-tv-industry.asp. [Accessed 2 April 2016]